



"The world at large undervalues the importance of design and creativity, and Ceros is determined to change that. Removing barriers to unlock that creative potential is key," Berg said.
CEROS AVOCODE CODE
"Designers don't think in file formats and code they think in creative and artistic ways. The company's vision is to bring any such file - be it from Adobe, Canva, Sketch or somewhere else - into the Ceros Studio to create interactive, online content quickly and easily. I'm excited to see what comes next."Ĭeros plans to build a roadmap that fully realizes the possibilities of the cross-platform movement of design files. This acquisition only further demonstrates that fact. "Getty is known for its creative and innovative approach to business and technology. "As both a customer and partner of Ceros, I am really pleased to see this move," said Peter Orlowsky, senior vice president of strategic partnerships for Getty Images. Plans also include leveraging artificial intelligence and machine learning to remove laborious and repetitive tasks, all in pursuit of unlocking the creative potential of Ceros clients and the wider community. This opens up exciting possibilities for semi-autonomous, "headless" design, where content appears via API for display across devices. We can't wait to see what amazing products we will create together."Ĭeros is retaining and expanding the Avocode team members in Prague, many of whom will focus on leveraging the Open Design API to scale the Ceros Studio further, helping users increase time-to-value and reduce time-to-market.īy adding an open design API to its stack, Ceros is accelerating efforts to remove coding from the creative process. "Not only can we take our mission to the next level, but most importantly, both companies share the same values. Ceros is undeniably the right home and the best possible team to join," he said. "We're thrilled to join Ceros today and even mre excited to be able to continue our joint mission to unlock design for everyone. The Avocode team believes Ceros offers the best way to grow the technology and bring it to a wider audience. "Our businesses and cultures could not be more aligned, and our shared vision of the future is palpable."Īvocode CEO Vu Hoang Anh sees Ceros as a leader in the creative industry and has experienced firsthand Ceros' support for the company's Open Design API. "We are insanely excited about the Avocode team and technology becoming part of the Ceros family," Berg said. It requires no coding on the part of the designer, a hallmark of Ceros products.Īvocode's technology is perfectly suited to Ceros' mission of helping the world unlock creativity, Ceros CEO Simon Berg said. This process of taking original design files and bringing them to life online is seamless. Avocode's technology, with which Ceros previously had integrated, saves designers time by converting design files from sources such as Adobe Illustrator, Adobe Photoshop and Sketch into interactive, online content via the Ceros Studio.
